The industry is always changing. And staying on top of the subtle ebbs and currents of what is happening can make a big difference in how you reach your fans.
Here are a few insights into how 2017 is shaping up in the realm of Social Media.
1. Hedge your bets. Fans change their mediums for receiving information, and you want to make sure that if they migrate away from Facebook that you still can still reach them. The best method is to spread your message out over multiple platforms such as Facebook, Blog, Twitter and also consider Facebook Groups, Messanger Bots, Email Lists and Facebook Ads. Making sure you are present on all of these platforms will help you navigate any major market changes.
2. Personalized advertising. It’s a one-on-one communication with your fans. Personalization of a campaign can deliver five to eight times the return on investment for marketing spend (Harvard Business Review). Tech that can get you on the playing field with one-on-one communication are companies like Marketo, Hubstop, Pardot and Clearbit.
3.Marketing Bots. Yeah, it sounds weird for use in the music industry, but imagine a bot setup to personally welcome each fan that likes your Facebook band page? Keep their functions low-key and you could have a new connection with fans.
4.Network Opportunities online. Outside of social sites like Facebook, Insta, Snapchat and Twitter, there are also other places that people gather to discuss topics. Think Reddit, Quora and MeetUp where someone looking for new bands, a producer, or a session musician might be posting.
5. Quality over quantity. It used to be that you had to put out “x” amount of posts a day or week – regardless of quality. The mindset is now shifting to focus on quality in emerging mediums like video, podcasting, and social media advertising. Not quantity.